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IKEA Video Content Influencer Campaign

Ikea Logo
Ikea Blogger Outreach
Ikea Blogging Strategy
Ikea Content Influencer Campaign
Ikea Plege Blog

Media Challenge

Increase exposure and engagement online of the “Teddy – Make time for Living” video that would support the national TV Campaign.

Strategy

As a blogger outreach agency we connect brands with influential bloggers and their engaged communities. The Teddy Video is a 90 second piece about open plan living and is all about spending more time together as families

We worked with a mix of 5 key bloggers in the Mum and Home style / interior design space. These bloggers shared their content and asked their audience to watch the video and comment with their stories about how they would like to share more time with their family and to integrate IKEA products into the conversation.

Results

Massive engagement to build exposure of the campaign across all blogs. Amongst other favourable stats we achieved 857 genuine reader comments on posts and had a Facebook post reach of 256K.